Digital thermal transfer color printing inks can be broadly divided into two categories. Since digital thermal transfer application products can be roughly divided into advertising image products and industrial products, if the current thermal transfer color printing inks used in the market in this classification from the quality and price difference, it can be divided into "advertising image level" ink and "clothing printing and dyeing level" ink.

The characteristics of clothing printing and dyeing inks are stable quality, high color saturation, good fluency, color quality specialization, used for high-quality textile printing and dyeing and personalized clothing production; Advertising image ink is characterized by unstable quality, low price, the main performance of color restoration and fluency is relatively poor, so can only produce image quality requirements of small format, small specification products.

Clothing printing and dyeing ink is suitable for large photo printing machine and digital printing and dyeing machine, advertising image ink is suitable for desktop printer. From the point of view of the applicable model, the quality of printing and dyeing ink and the quality of advertising image ink has obvious differences. Most of the advertising image-level ink in circulation on the market is difficult to be used in pictorial inkjet and digital printing and dyeing machine, because the phenomenon of plugging is serious, unable to continuous production.